Entire Midtown block bulldozed for massive mixed-use project
The entire block bounded by West Peachtree Street, Peachtree Walk, and 12th and 13th streets has been leveled to make way for a massive mixed-use development in rapidly changing Midtown.
Demolition began on the structures along West Peachtree Street late last year in preparation for Selig’s transformative, multi-tower project along the booming thoroughfare.
Currently known by its address of 1105 West Peachtree, the project promises an office tower and combined hotel-residential tower, all atop a parking podium for 1,480 cars. The base will be surrounded by 14,000 square feet of retail, capped by a one-acre plaza.
According to a permit filing, the 32-story office tower would include nearly 660,000 square feet of space, while the shorter hotel tower will offer 67 condo units and a 153-room hotel.
While the demolition of three buildings on the site—including the NRHP-listed Dr. Marion Luther Brittain Sr. House—is nearly complete, the city’s website does not reflect that construction permits for the project have been given final approval.
When first announced, a project completion of late 2019 was given; however, there have been no updates since.
With any luck, construction will begin this year, as residents prepare to move in just down the street at the nearly complete Icon apartment tower.
A block-swallowing Midtown development, including two high-rise towers, could soon come to fruition.
Developer Selig Enterprises has applied for demolition permits for three buildings on the block bounded by West Peachtree Street and Peachtree Walk, between 12th and 13th streets, according to Bisnow.
Sadly, one of the buildings slated for demolition is the Dr. Marion Luther Brittain Sr. House, which is listed on the National Register of Historic Places and is one of the few surviving residential vestiges of the neighborhood.
While the prime location makes it illogical to maintain the house on the site, demolition would continue a dangerous precedent of losing significant historic structures in the city. But without someone stepping up to relocate the house, its fate seems inevitable.
Otherwise, the development is a major boon for the site, which has long been defined by parking lots and low-slung mid-century development.
Plans released last year call for an office tower and a combined hotel-residential tower, on top of a parking podium for 1,480 cars and surrounded by 14,000 square feet of retail, all capped by a one-acre plaza. According to a permit filing, the 32-story office tower would include nearly 660,000 square feet of space, while the shorter hotel tower would include 67 condo units and a 153-room hotel.
The project, designed by Rule Joy Trammell + Rubio, adds to a growing list of developments in the immediate vicinity. A block north of the site, Atlantic House recently completed, while across the street Northside is constructing a new medical office tower. And next to that, Icon (formerly Apogee), the tallest building in Atlanta since the recession, just topped out.
Meanwhile, there’s plenty of development potential to the east of the proposed project site, where small, one-story, early 20th-century homes and empty lots still dominate a four-block area between Peachtree and West Peachtree streets.
Given the current development climate, it’s very likely those homes’ days are numbered, too.